One of the UK's leading online comparison travel sites (receiving awards & accolades from both the Sunday and New York Times amongst others), for which all web copy was rewritten during an extensive rebranding campaign. The brief involved working with the web team and marketing director to create a new message and direction for the brand. This also involved incorporating specified keywords into the initial copy to assist in organic SERPs (search rankings). Measurable results saw a more cohesive message, 10% rise in page retention and strengthened SEO.
